Egyptians in antiquity, despite a low pilosity, made it a point of honour to always be close shaven. It was a sign of extreme sophistication and a way to improve the way their skin and body look.

Men who take care of themselves… Not a new concept but a long history made of steps through the centuries.


Men have always been very clever in the choice of their shaving tools. Egyptians used a copper razor that looked like a little axe. In South America, some Indian tribes were using moulds to remove their hair. In the 18th and 19th centuries, men used a sabre to shave… which probably lead to a few accidents.
Luckily, the 20th century brought great improvements in razor technology, for the sake of men’s skin: in 1911, the first disposable razors are created, followed by electric razors. The latest « 3 blades » technology is now a real must …


No matter the benefits of all different blades, manliness has been a leitmotiv for almost a century. Finally, men have come to realize that skin care is important to ensure cleanliness and freshness and they don’t have to give up their masculinity for all that. It’s a fact, skin suffers from daily shaving. In order to protect it, it’s important to use effective skin care products specially textured for men’s skin.
Live up to the 21st century!